KEIT (Korea Planning & Evaluation Institute of Industrial Technology)
CI Project
The Corporate Identity (CI) of the Korea Evaluation Institute of Industrial Technology (KEIT)—the pivotal agency for South Korea’s industrial technology R&D planning and evaluation—is a wordmark-style logo that visualizes technological innovation, convergence, and future networks.Centered around the robust English wordmark "KEIT," colorful nodes—in magenta, green, sky blue, and orange—positioned at key junctions and terminals of the letters symbolize the convergence of diverse technologies, connections among various stakeholders in the industrial ecosystem, and a continuously expanding R&D innovation network. The primary color, "Deep Blue," represents the high level of expertise, trust, and fairness expected of a national public institution, while the accent colors add a sense of future-oriented dynamism and creativity.The Korean and English logotypes on the right feature a modern Gothic structure that embodies technical precision and maximizes readability, thereby solidifying the agency's firm standing and brand identity as a specialized organization leading the global industrial technology sector.
The lines extending from the KEIT graphic symbol represent KEIT’s commitment to supporting creative, challenging, and future-oriented R&D, while the circles at the ends of the lines signify the core technologies that serve as the foundation of industry. Additionally, the points where the lines and circles meet symbolize KEIT’s role in fostering collaboration and providing support to develop technologies with global competitiveness.
WORK SCOPE
CI Design Development
Slogan Development
Character Identity Development
CLIENT
KEIT I 한국산업기술기획평가원
2024. CRAYFISH INC.
