HWASEONG City Brand Identity
CI Project
The symbol mark of Hwaseong City embodies an "open window" where paths, opportunities, and potential unfold toward a hopeful future. Rejecting rigid geometry, its organic, outward-stretching form captures a proactive city responsive to global dynamics. The four-sided open frame symbolizes Hwaseong's administrative harmony and functions as an open canvas to encompass eco-friendly living, advanced industries, safety, and cultural heritage, representing its emergence as a central hub on the West Coast.
WORK SCOPE
City Identity Strategy
City Identity Slogan
City Identity Design
CLIENT
HWASEONG City I 화성시청
2006. CRAYFISH INC.
