Onnuri Pharmacy Franchise
CI & Retail Design Project
Onnuri Pharmacy Chain, operated by Onnuri H&C Co., Ltd., is Korea’s largest pharmacy chain. It supplies pharmaceuticals and health supplements to 2,200 affiliated pharmacies nationwide and supports pharmacy operations, training, and store design. More recently, it has been expanding its wellness business through Beauty Onnuri Pharmacy, in collaboration with MUSINSA Beauty, and digital healthcare platforms such as Onnuri Store.
The brand identity of Onnuri Pharmacy redefines the role of a traditional retail pharmacy, transforming it into a modern, comprehensive everyday healthcare platform. The modular, multi-colored typography symbolizes the organic connection of multifaceted health values—ranging from prevention and personalized consultation to professional wellness care. Its approachable letterforms lower the psychological threshold for customers, establishing Onnuri as a dependable, life-oriented healthcare hub. The vibrant color palette conveys vitality and modern trust, ensuring seamless visual coherence across store facades, signage systems, and retail packaging.
WORK SCOPE
CI Design Development
Retail Design
CLIENT
ONNURI PHARMACY I 온누리약국체인
2010. CRAYFISH INC.
