Developed and operated by GS E&C, Elysian Country Club is a premium golf resort featuring 36 holes, including 27 members-only holes across the Pine, Lake, and Campo courses and a 9-hole public Ocean course. The resort also features EL SUITE, a golf hotel offering 60 guest rooms.
Crayfish Branding Group developed the brand identity of Elysian Country Club from the ground up, encompassing brand naming, corporate identity (CI) design, and a comprehensive signage system, with particular emphasis on creating a refined and consistent visual experience throughout the resort.
The name Elysian was inspired by Elysium, the mythical paradise of heavenly beings in Greek mythology, reflecting a vision of an extraordinary and idyllic destination.
The name "ELYSIAN" is derived from "Elysium" in Greek mythology, representing an idyllic paradise and a state of ultimate happiness.
Inspired by the initial letter "E" of ELYSIAN, the symbol mark depicts an albatross soaring toward an ideal paradise, embodying dreams, freedom, and aspiration. The stars symbolize Elysium, the mythical realm of eternal happiness and perfection.
The symbol mark takes its inspiration from the letter “E” in Elysian, elegantly stylized to represent a bird inhabiting the mythical realm of Elysium. This distinctive visual identity conveys a sense of freedom, harmony, and timeless elegance.
A sophisticated palette of achromatic colors was exclusively developed for Elysian, expressing understated luxury, refinement, and a premium brand character.
Together, the naming, visual identity, and environmental signage establish a cohesive brand experience that embodies the elegance and exclusivity of Elysian Country Club.
WORK SCOPE
Brand Naming Development (Elysian & Elsuite)
CI Design Development
Signage System Development
CLIENT
LG E&C I LG건설
2005. CRAYFISH INC.
