Handon Mall is the flagship online store operated by Handon, the brand representing Korean pork. The mall’s new logo utilizes a soft, rounded Gothic typeface to ensure readability, while the curved baseline—shaped like a gentle arc—evokes a pleasant, smiling expression. Notably, the final stroke of the character "Mall" curls upward like a pig's tail, intuitively yet playfully visualizing the brand's identity as a platform specializing in Korean pork. Additionally, the use of a vivid orange color—symbolizing fresh texture and vitality—sheds the heavy, formal image often associated with public institutions, naturally creating the look of a youthful, trendy online shopping mall.
BI Design Development
BX Design
HANDONMALL I 한돈몰
2025. CRAYFISH INC.
