Dr.SUH Fellowship by SOON CHUN HYANG HOSPITAL
BI Project
This symbol mark was created by reinterpreting the typography of "SUH" which represents both the English abbreviation for Soonchunhyang and the surname of the founder, the late Dr. Suh Seokjo into a geometric block form.
By organically integrating the letterforms within a stable rectangular frame through the use of negative space and segmented planes, the design simultaneously conveys the trustworthiness characteristic of a medical institution and the professionalism of the fellowship program.In particular, the restrained harmony between curves and straight lines symbolizes the balance between warm, human-centered medical care and a spirit of rigorous, precise academic inquiry.
The "Deep Blue" main color carries on the identity of Soonchunhyang Hospital while symbolizing medical expertise, intellect, and profound trust. Its clean, minimalist, solid-color silhouette ensures high versatility, allowing for clear and flexible application across a wide range of online and offline media from digital platforms to stationery, fellowship certificates, and merchandise.
BI Design Development
SOONCHUNHYANG Hospital I 순천향중앙의료원
2026. CRAYFISH INC.
